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PROMOTING definition: 1. present participle of promote 2. to encourage people to like, buy, use, do, or support.. Learn more. Synonyms for PROMOTING: nurturing, fostering, encouraging, facilitating, forwarding, furthering, assisting, smoothing; Antonyms of PROMOTING: prophylactic, preventive, preventative,. Find 93 different ways to say PROMOTING, along with antonyms, related words, and example sentences at Thesaurus.com. To attempt to sell or popularize by advertising or publicity: commercials promoting a new product. 5. To help establish or organize (a new enterprise), as by securing financial backing: promote a Broadway. The word 'promoting' originates from the Latin word 'promovere', which means 'to move forward'. The term has been used in various contexts throughout history, from military promotions to business.